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Premmerce WooCommerce Variation Swatches

12 February 20
Reading Time: 2 minutes
1 Star2 Stars3 Stars4 Stars5 Stars (8 votes, average: 3.88 out of 5)

This plugin flexibly extends standard features of the WooCommerce attributes and variations.

Premmerce WooCommerce Variation Swatches advantages over the similar plugins

The ability to highlight the main attributes and display them on the product category page

This option focuses customer’s attention on the main product сharacteristics, thus stimulating a purchase. It also improves usability of your website as a whole.

Here’s how it looks on the product page

Here’s how it looks in the catalog

The possibility to add a description to the attribute

By default, there is no such feature in WooCommerce, but sometimes it’s important to add information describing an attribute and display that information by hovering.


Perfect compatibility with the Premmerce WooCommerce Product Filter plugin

After filtering products, a variation will be chosen automatically from the variable products by the filtered value, which greatly improves the navigation of your online store.

You can read more about Premmerce WooCommerce Variation Swatches Plugin here.

The ability to add a product variation to the cart directly on the product category page (Premium only)

This option will allow your customers to make purchases quickly on your website without having to go to the product page. This is especially useful if your customers often make repeated purchases.

You can read more about the premium version here.

The following standard features are available in the plugin

A product variation is presented by an image

A product variation is presented by a color


A product variation is presented by a label



A product variation is presented by a radiobox

Compatibility with the themes

This plugin has been tested for compatibility with the following themes:


Attribute types

You can select an attribute type on the attribute’s Add and Edit pages:

The following fields have been added for the attribute terms like ‘Color’ and ‘Image’:

  • Product Color

  • Product Image

Attribute description

You can add an attribute description on the attribute’s Add and Edit pages:

The main attribute

You can mark a particular attribute as the main one on the attribute’s Add and Edit pages.


SalesZone (Premium)

To display the main attributes, you need to activate the ‘Show attributes’ option in the theme Customiser :

Here you can read more about Premmerce WooCommerce Variation Swatches Plugin.

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What clients say about Premmerce

Premmerce team are great at their job and we’ll continue to work with them. They are responsive and offer a great customer service! Our Project Manager has perfect communication and collaboration skills, and regularly comes up with some smart suggestions/options that move things forward.
Riley Pearcy
They deeply care about their customers — you can trust Premmerce. A highly talented team that doesn't quit until you're satisfied. Communication skills and problem solving are exactly what Premmerce's strength are. We are happy with the result they have delivered and will work again on the next phase. Thank you!
The entire Premmerce team is truly amazing. They understand the business cases and are able to thoroughly translate those into technical deliverables. Their communication is superb and you will not need to go back and forth on trivial matters. Additionally, they are able to suggest very helpful alternative routes or solutions when necessary.
Rommie Mercer
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