12 Top Plugins for WooCommerce Bundles in 2023

May 30, 2023

Imagine the satisfaction of a customer who saves money by purchasing a bundle of their favorite items.

Now, imagine the impact on your revenue as their average order value skyrockets!

That’s the power of product bundles in the world of eCommerce.

Bundles are an excellent way to boost sales and increase average order values by offering customers attractive discounts on multiple items. 

They can also serve as a launchpad for new products or as a lifeline for products that may otherwise be collecting dust on your virtual shelves.

In this article, we’ll be diving into the 12 top plugins for creating WooCommerce bundles. We’ll discuss the ins and outs of these plugins, their unique features, and how they can transform your online store into a revenue-generating machine. 

And if you’re searching for the best choice among them, keep an eye out for our top pick: Premmerce’s Frequently Bought Together plugin. 

Get ready to give your customers a shopping experience they can’t resist!

What are product bundles and why should you use them on your WooCommerce store?

Product bundles are a marketing strategy employed by retailers to increase sales through upselling and cross-selling. 

In essence, a product bundle is a combination of different products sold together as a single package, often at a discounted price.

This approach encourages customers to purchase more items in one transaction, resulting in a win-win situation for both the retailer and the consumer.

There are several advantages to using product bundles in your WooCommerce store:

  • Increased sales: By offering bundled deals, you can entice customers to purchase more products in a single transaction, resulting in increased sales and revenue.
  • Higher profit margins: Product bundles allow you to offer attractive discounts while still maintaining a higher profit margin compared to selling the products individually. This is because customers perceive a higher value in purchasing the bundle, which can offset the lower price.
  • Customer satisfaction: Bundles simplify the purchasing process for customers who appreciate the convenience of buying multiple products in one package. This hassle-free shopping experience can translate into repeat business and positive word-of-mouth marketing.
  • Simplified inventory management: By offering bundled products, you can reduce the number of individual products you need to track. This simplification of inventory management not only saves time but also helps you streamline your stock levels and avoid overstocking or stockouts.

Now that we’ve discussed the advantages of using product bundles in your WooCommerce store, it’s time to explore the top plugins available for creating these enticing offers. 

These tools can help you implement product bundles seamlessly, unlocking their full potential and driving your store’s success. 

Top plugins for creating WooCommerce bundles

While it’s true that you can use WooCommerce’s default features to group products and apply discounts through its built-in coupon functionality, this method can prove to be complicated and time-consuming. 

As your online store scales and grows, you’ll want a more efficient and streamlined process to manage your discounted product bundles. 

That’s where dedicated plugins come into play.

Let’s explore the top plugins specifically designed for creating WooCommerce bundles, which can help you save time and optimize your bundled offers effectively, to boost store performance and customer satisfaction.

1. Frequently Bought Together

Our top pick, Frequently Bought Together, is the ideal solution for creating and managing product bundles on your online store.

Frequently Bought Together by Premmerce

This powerful plugin allows you to bundle products together at discounted prices, displaying them prominently on your product pages to entice customers into purchasing more items.

Key features:

  • Efficient bundle creation: Create bundles for individual products, variations, or bulk-create bundles for entire product categories, streamlining the process and saving you time.
  • Complete customization: Personalize every aspect of the product bundle display and position your bundles wherever you want using dedicated shortcodes.
  • Multiple bundle options: Offer your customers a wider range of choices by creating multiple different bundles for individual WooCommerce products.
  • Custom pricing control: Take full control over the pricing of each item in your bundles, offering custom discounts when certain products are sold together. Display the savings on the store front end to encourage conversions and increase average order values.
  • Styling and positioning: Enjoy complete control over the styling and positioning of bundles on your page, and easily activate or deactivate bundles without completely removing them from your store, offering a flexible solution.

If you want to test out the plugin before you buy it, you can try the Premmerce WooCommerce Demo, which lets you create a demo store to test the plugin alongside Premmerce Premium and all other Premmerce plugins and themes.

With plenty of helpful documentation and easily accessible expert support, Premmerce ensures you have a smooth experience setting up and dealing with any issues along the way. Frequently Bought Together also integrates seamlessly with other popular WordPress plugins, including Elementor, WPML, Divi, Astra, OceanWP, and all other Premmerce plugins.

Woocommerce Frequently Bought Together

Get started giving your customers upsell bundles to increase site usability and revenue.

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Priced at $49 a year, Frequently Bought Together offers exceptional value for its feature-rich capabilities, making it the best choice for managing WooCommerce bundles in 2023.

2. Mix and Match Products

If you’re looking for a plugin that offers customers the ability to create their own custom bundles, Mix and Match Products is an excellent choice. 

Mix and match products

This plugin not only provides a personalized shopping experience but also ensures that customers won’t be deterred by unwanted products in pre-configured bundles.

With Mix and Match Products, you can set a limit on the number of items needed to “complete” a bundle and provide a selection of products for customers to choose from, allowing them to tailor their bundles to their preferences.

Key features:

  • Product bundles with custom assortments: Empower your customers to create their own personalized product bundles by selecting the items they prefer.
  • Choose from static pricing or price-per-item: Opt for a fixed bundle price or apply pricing on a per-item basis, offering flexibility and catering to different pricing strategies.
  • Flexible shipping options: Accommodate various shipping scenarios by offering a range of shipping options, including bundled or individual product shipping.
  • Stock-managed bundle options: Maintain accurate inventory management with stock-managed bundle options, ensuring you always have the right products available.

Mix and Match Products is priced at $89 a year, providing a valuable and flexible solution for creating personalized WooCommerce bundles that cater to your customers’ unique preferences.

3. WooCommmerce Product Add-Ons Ultimate

WooCommerce Product Add-Ons Ultimate is an extremely versatile plugin that allows you to add extra options to products. It can be used for a wide variety of use cases, and one of these is the easy creation of product bundles.

WooCommerce Product Add-Ons Ultimate

The easiest way to do this using the plugin is by using its ‘child products’ feature, which allows you to select other products as add-on fields. This way, customers can add multiple products to the cart from the same product page.

Key features

  • Much more than a product bundle plugin: WooCommerce Product Add-Ons Ultimate shines for product bundles, but can also be used for product personalization, as well as composite products and ‘build your own’ products.
  • Up to 16 add-on fields: You’ll get all the fields available in the plugin with the Pro plan, which is recommended since ‘child products’ is a pro feature. Add-on fields include swatches, checkboxes, radio groups, calculation fields, file uploads, text and textarea fields, and many more!
  • Conditional logic: You can reveal new fields depending on the options users choose for their bundle, making it easy for you to offer extras on products without creating an overwhelming shopping experience.

As mentioned, we recommend getting WooCommerce Product Add-Ons Ultimate Pro to set up product bundles. This costs $119 yearly, or $279 for a lifetime license. Ultimately this is great value, especially for the store owner who wants to utilize the plugin in various ways.

4. Product Bundles by WooCommerce

Product Bundles by WooCommerce is a versatile plugin that allows you to offer personalized bundles, where users can select from a list of pre-set products to create their own unique assortment. 

Product Bundles by WooCommerce

This plugin is particularly suitable for subscription box business models, as it integrates seamlessly with both WooCommerce Subscriptions and the All Products for WooCommerce Subscriptions.

Key features:

  • Multiple layout options: Choose from various layout options to display your product bundles in a way that best suits your store’s design and branding.
  • Publish bundles on any page: Easily showcase your product bundles on any page within your WooCommerce store, maximizing visibility and driving sales.
  • Create bulk discount packages: Offer enticing discounts on bulk purchases, encouraging customers to buy more and increasing your store’s revenue.
  • Tailor pricing and shipping to your needs: Customize pricing and shipping options to cater to your specific business requirements and customer preferences.
  • Low-in-stock notifications: Receive notifications when bundle components are running low on stock, allowing you to replenish inventory and avoid stockouts.

Product Bundles by WooCommerce is priced at $59 per year and is an efficient and customizable solution for offering personalized bundles to your customers.

5. Assorted Products for WooCommerce

Assorted Products for WooCommerce is a robust product bundle plugin that enables you to set up bundles and bulk discounts for specific products or categories. The plugin is compatible with WooCommerce Subscriptions, further enhancing its suitability for subscription-based models.

Assorted Products for WooCommerce

Key features:

  • Three pricing structures to choose from: Opt for a pricing structure that best fits your business model, giving you the flexibility to offer competitive pricing options.
  • Set limits on product visibility per page: Control how many products can be viewed per page, ensuring a clutter-free and easily navigable shopping experience.
  • Enable/disable text-field search for bundles: Toggle the text-field search functionality for your product bundles, providing a streamlined user experience.
  • Customers can add gift notes: Allow customers to add personalized gift notes to their orders, making your store an ideal destination for gift purchases.

Priced at $79 a year, Assorted Products for WooCommerce offers a feature-rich and flexible solution for creating personalized product bundles. 

6. WPC Product Bundles for WooCommerce

WPC Product Bundles for WooCommerce is a straightforward plugin that allows store owners to create product bundles, promotions, and discounts with ease. 

WPC Product Bundles for WooCommerce

While it offers the basic functionality needed to get started, it lacks extensive options for customization and integrations compared to some other plugins on our list.

Key features:

  • Simple drag-and-drop interface: Easily rearrange bundled products with a user-friendly drag-and-drop interface, streamlining the process of creating and managing bundles.
  • Set a default number of products allowed in a bundle: Specify the default number of products that can be included in a bundle, ensuring a consistent customer experience.
  • Virtual product bundles for digital offerings: Create virtual product bundles for digital products, catering to a wider range of customer preferences and needs.
  • Add-to-cart and checkout buttons: Seamlessly integrate add-to-cart and checkout buttons into your product bundles, ensuring a smooth customer journey.

WPC Product Bundles for WooCommerce also offers a live demo, allowing you to see the plugin in action before you commit to using it. The basic plugin is available for free, making it an accessible option for those on a tight budget. A premium version with additional features is also available for those looking to upgrade their bundle management capabilities.

7. WooCommerce Bundled Products

WooCommerce Bundled Products is a versatile plugin that enables you to bundle any products in your store, including simple, variable, and virtual products. 

WooCommerce Bundled Products

One of its standout features is the ability for customers to add single products from a bundle to their cart if they’re not interested in purchasing the entire bundle.

Key features:

  • Create bundled products on a single product page: Easily set up and manage bundled products directly on a single product page, simplifying the process and saving time.
  • Create a fixed discount when a whole bundle is purchased: Encourage customers to buy entire bundles by offering a fixed discount when they purchase the complete package.
  • Customers can see how much they’ve saved on fixed-price bundles: Display the savings customers can enjoy with fixed-price bundles, motivating them to take advantage of your offers.
  • Add fixed discounts or custom prices to bundled products: Customize your pricing strategy by adding fixed discounts or setting custom prices for the products within your bundles.

Priced at $49 a year, WooCommerce Bundled Products offers an adaptable and feature-rich solution for creating and managing product bundles in your WooCommerce store.

8. Composite Products

Composite Products is a powerful plugin designed to help you build custom product kits and configure products in your WooCommerce store. 

WooCommerce Composite Products

Tailored specifically for those who require a kit-builder tool with advanced inventory management, Composite Products comes with a range of advanced features that set it apart from other plugins. However, it’s worth noting that it is one of the more expensive options on our list.

Key features:

  • Advanced product grouping capabilities: Effortlessly group and manage products to create custom kits and product configurations, offering a diverse range of options to your customers.
  • Flexible pricing and shipping features: Enjoy a high level of control over pricing and shipping options for your composite products, catering to various business models and customer preferences.
  • Customizable flows and layouts: Personalize the user experience by customizing product flows and layouts to match your store’s branding and design.
  • Support for conditional logic: Implement conditional logic to create dynamic, rule-based product configurations that adapt to customer selections.

At $99 a year, Composite Products is on the pricier end of the spectrum, although it does offer robust features for businesses that require advanced kit-building and product configuration capabilities.

9. WISDM Custom Product Bundles for WooCommerce

WISDM Custom Product Bundles for WooCommerce is a flexible plugin that allows you to bundle products, assign shopping deals, and dynamically adjust bundle prices based on the products customers add to them.

WISDM Custom Product Bundles for WooCommerce

Key features:

  • Create unlimited personalized bundles: Offer a diverse range of product combinations by creating an unlimited number of personalized bundles tailored to your customers’ preferences.
  • Assign bundles with fixed or variable pricing: Cater to various customer segments and business models by assigning fixed or variable pricing to your product bundles.
  • Customizable layouts and colors: Personalize the appearance of your bundles by customizing layouts and colors to match your store’s branding and design.
  • Create different pricing tiers to upsell to customers: Encourage customers to spend more by offering different pricing tiers and upselling opportunities within your product bundles.

Starting from $80 a year, WISDM Custom Product Bundles for WooCommerce is a comprehensive and adaptable solution for businesses looking to enhance their product bundling strategy.

10. WooCommerce Product Bundles by Extendons

WooCommerce Product Bundles by Extendons is a budget-friendly product bundling plugin that enables you to bundle any of your products, including simple, digital, and variable products. 

WooCommerce Product Bundles by Extendons

You can create fixed prices or product-based pricing for your bundles, and set bundled products as mandatory or optional according to your business needs. 

Key features:

  • Option to hide the products in a bundle: Keep your store’s appearance clean and organized by hiding individual products within a bundle.
  • Set a minimum and a maximum number of products allowed in a bundle: Control the number of products in a bundle to better manage your inventory and customer expectations.
  • Shipping support included: Easily manage and configure shipping options for your product bundles.
  • Create bundles with simple or variable products: Cater to a wide range of customer needs by bundling simple or variable products together.

Priced at just $29 a year, WooCommerce Product Bundles by Extendons is an affordable solution for businesses looking to implement product bundling without breaking the bank.

11. Custom Product Boxes

Custom Product Boxes allows customers to add items of their choice to a box, such as product add-ons or items from the same category. This can help create a more engaging shopping experience, potentially increasing sales and customer satisfaction.

Custom Product Boxes

Key features:

  • Enables customers to create custom product bundles: Give your customers the freedom to build their own unique product bundles based on their preferences.
  • Three product box layouts to choose from: Customize the appearance of your product boxes with three different layout options.
  • Category filters to help customers select product add-ons: Make it easy for your customers to find and add relevant products to their bundle with category filters.
  • Customers can add custom messages to their bundle: Offer a personal touch by allowing customers to include a custom message with their product bundle, perfect for gifts or special occasions.

At $79 a year, Custom Product Boxes helps businesses that want to deliver a unique and personalized shopping experience to their customers. While it may not be the most feature-rich plugin on this list, its focus on customer personalization makes it a standout choice for businesses looking to differentiate themselves from the competition.

12. Smart Product Bundle for WooCommerce

Smart Product Bundle for WooCommerce is a comprehensive product grouping plugin designed to help users create customized product bundles and discounts.

Smart Product Bundle for WooCommerce

Key features:

  • Multiple product layout options: Choose from a range of layout options to display your product bundles in a visually appealing and user-friendly manner.
  • Inventory-managed bundled products: Keep track of your bundled products’ stock levels, ensuring accurate inventory management for your WooCommerce store.
  • Flexible pricing options: Choose from fixed price, per-product with bundle price, and per-product without bundle price options to offer the best deals to your customers.
  • Remove the product link from the cart page: Prevent customers from seeing the actual price of individual products within a bundle, further promoting the bundle’s value.

Smart Product Bundle for WooCommerce is priced at $49 a year and offers a complete solution for creating and managing product bundles on your WooCommerce store.

Which product bundling plugin is the best?

When choosing a product bundling plugin for your WooCommerce store, consider factors such as ease of use, compatibility, features, and support. 

With so many options available, choosing the right one can be overwhelming. However, our top recommendation is Premmerce’s Frequently Bought Together, and here’s why.

  1. Frequently Bought Together offers a wealth of advanced features that cater to a wide range of needs. Regardless of the size or complexity of your store, this plugin can accommodate your requirements and help you create attractive and efficient product bundles.
  2. This plugin is designed to work seamlessly with a multitude of other eCommerce plugins. This means you can easily integrate it into your existing setup without worrying about compatibility issues. 
  3. One of the standout features of Premmerce’s Frequently Bought Together is its unbeatable user support. You’ll have access to helpful documentation and expert assistance to guide you through the setup process and address any issues that may arise. This level of support ensures you can make the most out of the plugin and create a seamless shopping experience for your customers.

Having said that, make sure to weigh your options and select the plugin that best aligns with your specific needs and goals.

Boost your WooCommerce revenue with the best product bundle plugin

Product bundles are an effective marketing technique that allows retailers to offer multiple products together as a discounted package deal, resulting in increased sales, higher profit margins, and improved customer satisfaction.

By utilizing product bundles on your WooCommerce store, you can streamline inventory management and offer a more convenient shopping experience to your customers, encouraging repeat business. 

Out of the various plugins available, we highly recommend Premmerce’s Frequently Bought Together plugin, as it offers advanced features, seamless integration with other eCommerce plugins, and exceptional user support.

Don’t miss out on the opportunity to enhance your store’s revenue and user experience. Boost your sales today by getting the Frequently Bought Together plugin and start creating attractive product bundles that your customers will love.

Woocommerce Frequently Bought Together

Get started giving your customers upsell bundles to increase site usability and revenue.

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