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#1 tactic on how to get tons of traffic for your eCommerce with little efforts by focusing on long-tail keywords

06 May 20
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Year by year, it’s getting harder for online stores to gain organic traffic from Google. Moreover, I’m sure that some of you even consider it to be a pure waste of time and money. In most cases, if you take a look at your search results on the first page, you’re likely to find 3 or 4 Google ads, an original brand’s website that satisfies your query, and there might also be a few marketplaces and big retailers listed below. 

And that’s one of the reasons why nowadays more and more people are trying to leverage social media, crowd marketing, and other channels to drive traffic to their stores rather than relying just on SEO. 

However, according to the latest Jumpshot’s reports, Google continues to be the primary source of traffic for the vast majority of businesses. 

Google provides 66% of all traffic which is 13 times more than Facebook and 17 times more than Bing

Thus, even if you master social media like a pro, you would probably never get the same traffic in absolute numbers, as you’re likely to gain it from Google. 

So the question is:  how сan small and medium eCommerce businesses gain traffic from search engines on condition the first pages of Google search results are totally controlled by the eCommerce giants and Google services? 

The answer is: By focusing on the less competitive long-tail keywords. 

What does “long-tail” stand for?

Long-tail keywords are keywords or phrases that are usually longer and more specific than common search queries. For example, such search query as  “dell XPS 13” is a regular 3-word keyword that refers to the broad range of laptops, whilst “dell core i5 16gb ram 13-inch laptop” is a more accurate query that relates to some specific laptops, and it’s called long-tail. 

It goes without saying, the search by long-tail keywords is much less popular than by laconic general keywords, but the quantity of possible “long tails” is a hundred times more significant.

Ahrefs chart demonstrates that 266k most popular keywords (0.01% of all number of searches) generate 60% of all search volume, whereas the other 40% comes from unpopular long-tail searches. And most of these search queries are in the segment, which generates from 1 to 100 searches per month. 

Essentially, what does that mean to you? 40% is still a huge piece, but to win that piece, you need to produce content on millions of different subjects to reach thousands of less competitive long-tail keywords on SERP. That’s the key weakness of the “long-tail” strategy. 

How to start competing for those long-tail keywords searches? The most obvious way is to create tons of content, pages, and blog posts, hundreds, and thousands of articles, where you’d need to inject relevant keywords. Of course, this task might last forever and cost you a fortune. 

But what if I say, that you can create thousands of unique pages, which would be indexed by crawlers and will take their places in SERP, mostly for less competitive long-tail keywords queries. And all of this can be done with the help of only one plugin! Sounds fantastic, doesn’t it? 

To understand what I’m talking about and how this works, let’s have a close look at one case.

Not so long ago, Harry Dry revealed how Nomad List managed to massively generate landing pages for longer tail keywords, in his Marketing Examples blog post (check it out, it’s only 2-minute read). 

In a few words, the Nomad List combines a few filter attributes, and based on them, auto-generates pages with unique URLs, suitable titles, and exclusive content. In fact, they can be crawled by Google bots, being added to the index, and rank for a bunch of long-tail search queries. 

Here’s another example to illustrate this. When you google for “best places to live in Europe with not humid air,” the Nomad List comes in the first places. 

But they don’t have a specific article or page which describes humidity in different European countries. You’ll be landed on the page that simply presents filtered results (by “location” and “humidity” attributes). And it certainly gives an answer to your question, so nothing is wrong about it. 

They even use variables from their website to draw attention and increase CTR (cities names, cost of living, internet speed, temperature, etc) by adjusting meta-description. 

And of course, they don’t fill up all titles, meta descriptions, and URL slugs manually. If you take a closer look at how website filter works, you’ll find out that every time when you select one more attribute, the URL, title, and meta description automatically adjust to these structures: 

In this way, the Nomad List build thousands of unique landing pages, which accumulate tons of traffic from long-tail keywords. 

But how to apply this tactic to your online shop? 

In most cases, when you use popular product filter plugins, you have great flexibility on the backend, customizable widgets on the frontend, and, more rarely – great performance, but nothing is related to SEO, right? 

And that’s where the Premmerce WooCommerce Product Filter plugin steps in. It’s not only one of the simplest plugins to use allowing to add customized filter plugin to WooCommerce, but it’s also the powerful SEO tool in the first place. By using it, you can create as many landing pages as you wish, based on a product attributes combination, categories, brand name, or price indicator. And those pages would be automatically added to your sitemap, which means they’ll soon appear on the search results page. 

Your only task is to pick up the right titles, H1, and meta description that resonates with your audience’s needs and represents your page content properly. The plugin will help you with a variety of options to automatically adjust those pieces to the relevant keywords, prices, and so on. 

That’s how you can set up the rules to generate H1, Page Title, Meta Description, and Page description for the search engine crawlers to help them indicate what your page is about. 

I’ll try to shed light on how to manage landing page creation through the Premmerce Product Filter plugin interface step by step. 

Step 1. Figure out how you can leverage the filter’s attributes to create long-tail oriented titles, meta descriptions, and URLs. For instance, your audience might search for your product by different colors, sizes, models, years of production, and many other specs. 

For more insights, you can check Google’s suggestions at the bottom of the search results page, to figure out which specifications do make sense for your buyers. 

Step 2. After you made a list of meaningful product parameters, make sure that your products have these attributes. For example, if you filter by year or CPU on the catalog page, there would be at least several available products. If you don’t have enough attributes to filter, you might need to add a few to create more landing pages. 

Step 3. Now, you’re ready to make the right setting in the Premmerce Product Filter plugin. Look at the next example to get the idea of how to deal with the settings. 

Let’s imagine, you sell laptops and PCs on your website and you have these entities: 

  • Laptops, ultrabooks, thin clients, PCs (categories)
  • Apple, Asus, HP, Dell, Razer, Acer (brands)
  • CPU, RAM, Storage, Year (attributes) 
  • i7, 12 GB, 1 TB, 2020 (attribute terms respectively
  • Prices and number of products

Now you want to write the custom title and meta description for the filtered category page. It will probably look as follows:

Title: 

Asus I7 – 12 GB Memory – 1 TB SSD – 12 laptops found. 

Meta description: 

Buy laptops with free delivery inside the UK: Asus 2020, or 2019 production year, in the price range 700 – 1200 euro.

In terms of WooCommerce these entities are as follows:

  • Asus – [brand]
  • I7; 12 GB; 2020; 2019 – [attribute values]
  • Memory; production year  – [attribute name]
  • 12 laptops – [number of products with these attributes setup]
  • 700 – 1200 euro – [min price] and [max price]
  • ..buy a laptop with free delivery inside the UK.. – [custom text]

Inside the plugin settings, it’ll look like this: 

As you can see, the whole title and meta description consist of variables, which you can specify inside the plugin’s interface. 

In the same way, you can compose H1 and page descriptions using these variables. 

But the main benefit of this is the bulk generation of landing pages. E.g. you have a few laptops with 8GB, 12GB, and 16GB of memory, with different available storage 1TB, 512GB, and 128GB. Each combination of memory and storage options will create a unique page with the filtered results. i.e.: 

  • Laptops Asus with 8GB of memory and 1TB of storage
  • Laptops Asus with 8GB of memory and 512GB of storage
  • Laptops Asus with 8GB of memory and 128GB of storage
  • Laptops Asus with 12GB of memory and 1TB of storage
  • …and so on…

By using the Premmerce Product Filter plugin you can generate thousands of pages with unique content by simply writing several templates for H1, Title, Meta Description, and Description. And all of them will be automatically added to your sitemap.xml (in case you’re using Yoast SEO for this purpose). That means that crawlers will find your store relevant for a bunch of long-tail search queries.  

By the way, if you don’t have the “brand” taxonomy in your store, I’d strongly recommend that you install our free plugin – Premmerce WooCommerce Brands. It works smoothly with the Premmerce Filter plugin and not only helps with website users’ navigation but enhances your SEO opportunities at the same time. 

In addition to the Product Filter and Brands plugins, you can install two extensions developed by our team, to make your website more SEO friendly. 

  1. Premmerce Permalink Manager for WooCommerce is a plugin that makes your URLs shorter and easy to understand and navigate for Google crawlers. According to the Backlinko research, short URLs are much more appreciated by Google than the long ones. You can read more here – https://backlinko.com/hub/seo/urls
  2. WooCommerce Frequently Bought Together could be beneficial not only in terms of upsells, but also help you improve internal website linking.  

This blog post demonstrates just a few killer features of the Premmerce Product Filter plugin and you can discover a lot more of its benefits on the official plugin’s page here. I bet this product is worth your time and attention, so don’t procrastinate, install it, and make your store’s  SEO visibility greater than ever!

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