How To Market Effortlessly and Efficiently Woocommerce eStore products on Pinterest?
Are you wondering about a new platform to drive traffic from? Well, Pinterest may be the one you’re looking for. With its 459 million monthly active users (according to the latest data from Feb 15, 2021, the website represents a vast sea of opportunities to showcase your products. As you can see from these numbers, decision-making is inspired a lot by the alluring pins and quarantine reality hardly decreased that.
It means that no matter what your area of work is, Pinterest allows you to find and get in touch with potential buyers. Even better, they are the ones who find you, thus, they don’t feel annoyed by the obvious marketing tricks.
Our latest version of Plugin for Pinterest for WooCommerce integration covers exactly the features to help with marketing and connecting your shop to one of the worldwide networks. They allow for a smooth, both aesthetically and functionally pleasant set-up and work as an effective conversion tool. How is it done? Let’s find out.
Step 1: Create a Business Account
This step is mandatory, as analytics stats and marketing tools are only available for business users. Fortunately, it’s totally free. You register a regular account at first and then go here to create a business one.
With our plugin, you can claim your domain and Pinterest account (see more in the plugin documentation). That’s all you have to do to start benefiting from Pinterest’s marketing means for your store. The Rich Pins, synchronized with your website, are only one of them.
Step 2: Tune Your Account and Primary Content
The adjustment process of the Pinterest plugin for WooCommerce resembles a search engine optimization of your website so here’s what you can do at this stage:
Create numerous boards for your Pins
Even if you sell products of the same category, you may still need to create several boards with various topics or styles. Our plugin makes it possible to add one Pin to several boards at once right from your wp-admin. Sure, there’s no need in the same Pin on all of your boards, the duplicate content usually isn’t welcome. However, if you want to make some kind of compilation, this function is a catch.
There’s also an opportunity to create boards right from the admin page. Pinterest does its part here, it analyzes your existing boards and comes up with category names for the new ones.
Write a unique description for each board using the right keywords
Pinterest’s algorithms determine the categories for Pins based not only on the description of a Pin itself but also on the description of the corresponding board. You can get some guidance by researching the famous Pinterest influencers and peers who use it for marketing purposes.
Step 3: Optimize Your Pins
The fact is that the custom images used in online stores are not always a good fit for Pinterest. Every platform obeys its own rules and Pinterest is no exception. Our updates in this department ensure that your Pins look great and gain impressions and clicks as the high-converting ads.
5 things to turn your Pins into the high-converting ads
- 1. Proportions matter
According to Pinterest’s guide, the optimal aspect ratio is 2:3 (ex: 1000 x 1500 pixels). The issue is that most of the templates have their own recommended image size settings and you’re not always able to pin them in their original sizes. With the Pinterest for WooCommerce plugin, you have two optimization options available. You can either set the dimensions and go for auto-resizing or use the custom photo specifically for Pinterest. The images on the site won’t be affected at all
- 2. Hashtags are important
Hashtags only work for a Pin’s description, so there’s no need to use them anywhere else (e.g. for a board or profile description). Can you still benefit from using hashtags in 2021? The answer is yes if you use it right. The hashtags became quite optional for the users’ orientation but they are still working as the search keywords. Unlike the complex and not publicly available Pinterest algorithms that determine the relevance of Pins for organic searches, the hashtag matching algorithm is simple and straightforward. So, if you choose popular and relevant hashtags, it increases the chances of more people seeing them.
Thanks to the automatization managing them with our plugin requires minimal manual efforts. You can set the hashtags up from the beginning, for the whole category, or round up several words for each product to add them later. The category hashtags consequently appear in the pin description. Additionally, you can edit the order of hashtags and create a primary hashtag for your store – #MyAwesomeBusinessName – which will automatically be assigned to all your Pins in the first place. This will help users easily find all your products and establish a recognizable brand.
- 3. Pin description is equally important
The Pin descriptions help algorithms determine which search queries your Pins fit the best. Thus, while you’re working on Pin description, remember to look up the popular keywords, so you get accurate search page results.
The general description you use for your store is not always appropriate in length and context for your Pin. Without a second thought, we’ve made it possible to add the Pin description in a separate field. Putting your main message into the first 1-3 sentences is a sure win since most users aren’t able to see more than 195 characters in the Pin description.
- 4. Images for Pinterest should attract
What should you do if your regular images do not fit on Pinterest even after being resized? The new WooCommerce for the Pinterest feature has a solution. With it, you can create any custom image and set it on each product page. For example, a specific image to be used only for Pins, won’t be shown anywhere else. You know that the customization element is crucial for good marketing, so it’s important to have the relevant mechanisms.
Bonus tip: You can use tools like Canva with its visually appealing and easy-to-use templates, particularly those for Pinterest.
- 5. Inspiration is valuable
On Pinterest, you can stumble upon the various successful cases of good-looking Pins becoming viral and attracting a ton of traffic and sales. Therefore, be sure to do your homework, study your competitors, find out what Pins are prevalent in your category, and get inspired. Pinterest even has Pinspiration boards for you to find thought-provoking Pins from different niches.
Step 4: Pin in the Right Way and at the Right Time
Posting an appropriate image on Pinterest and expecting it to draw traffic to your store right away is unlikely to bring the results you aspire for. Instead, add a little bit of strategic planning – and your Pins will do wonders for the business.
3 suggestions to draw substantial traffic to your Pinterest:
#1 Consider time for posting
One of the biggest mistakes one can make is to pin a batch of images all at the same time. The immediate posting of the entire catalog after setting up the plugin may seem to be a logical step, however, think twice about that. Doesn’t postponing until your audience is active sound like a much more thoughtful alternative?
Experts usually recommend posting in small but regular doses. Algorithms also love pinners who contribute to the platform systematically and continuously. Luckily, we’ve crafted a feature to pull off this trick which is the delayed and scheduled posting. Now you can schedule your process of pinning to a particular day and time. Besides, you can define the number of Pins and the time intervals between their publication. Figuring out the regime of your audience is a matter of trial and error but you’ll get into the flow over time.
#2 Give a new life to your old Pins
If you add a new image to a Pin’s image area on the product page, Pinterest will consider it to be a completely new Pin that leads to the same URL. This is OK if you need to create a new Pin to promote your product. Yet, if you want to upgrade your existing Pin, there’s no need to clutter up the boards. Our plugin enables you to update the old Pins with just a few clicks. All that is required of you is to change up the description of your old Pin or add relevant hashtags (e.g., seasonal, situational, special offers, etc.) in the wp-admin – this will upgrade your Pin as well.
#3 Seek out the Group Boards
The group boards are widely used for idea sharing in small groups. Though they aren’t the main star of Pinterest, it’s definitely worth trying to promote your products there. These materials from Pinterest itself provide a good starting point. Just remember to be selective, it’s better to stay out of the group boards than opt for the low-quality ones.
Step 5: Study Ads and Analytics
Pinterest allows you to track your conversions, see any other stats, and experience all the benefits of an advertising account. You just need a Pinterest Tag on your website. Fortunately, if you use Pinterest for WooCommerce integration, the Tag is already installed.
Take a shot with Promoted Pins
Even if you start with small amounts spent on advertising, it can still have a huge impact. Here’s why. This is definitely true for high-quality content that gets a lot of Impressions and Saves. Every time someone saves your Pin, the “Promoted” label disappears from a repinned Pin. This means that even if you stop promoting it, the Pin continues to get impressions and grow naturally.
Our integration allows you to get as much information as you need to focus on profitable tactics. Track the specific events, from Checkout and AddToCard to PageVisit, Lead and Search actions and use the knowledge to our advantage.
Reach out to the right people
Pinterest’s ad manager doesn’t grant as much detailed audience management as Facebook does, but it’s more than enough for effective targeting and remarketing. You can check the data on the following primary audiences:
- People who have recently visited your website (as you implement Pinterest Tag);
- People from your leads lists: you can manually upload your email list, the website registered users or the list of leads from your CRM. Conversion of campaigns like this can be quite high since this audience is already familiar with your brand;
- People who have previously interacted with your Pins in some way;
- People who are similar to one of your existing audiences – a lookalike audience, as Facebook calls it.
Pinterest targeting enables you to both attract an entirely new audience and increase the conversion among your store visitors.
Some extra pieces of advice to finish off
Give an initial boost to your account
As with any other social network, getting your first followers is the biggest challenge in the beginning. After you’re done with all the preparations, don’t hesitate to use other channels of communication and ask the existing audience to be the first to follow you on Pinterest. Facebook, Twitter, Instagram, or email lists are the channels to promote your new profile. Send your customers an email and write an announcement post on all other social networks. You can also offer an additional discount in exchange for following your Pinterest account.
Don’t be shy of pinning as much as you can
Pinterest doesn’t limit the number of Pins created and of course, it doesn’t punish you for those Pins that haven’t become successful. There are various examples of accounts with several million Pins and most of them will never become popular and widespread. For visual content, it’s complicated to predict which Pin will become viral. It’s just like modern art, some people will say that it’s pure baloney, while others will admire a masterpiece.
Take a look at the Pinterest free online academy
Who knows more about success on the platform than its curators? Recently, Pinterest launched a free online academy with some courses from the insiders. It’s still in development but you can find the introductions here. Another extensive business library to browse through is on this page.
To sum up all of the above, Pinterest nowadays plays a major role in eCommerce marketing. It allows you to draw new users to your online store as well as increase the return rates of existing customers. With the growing popularity of visual content today, Pinterest is an ambitious channel to start working within your marketing campaigns. In turn, our plugin keeps up with all the innovations including the recent trending of a video format. This is another hack to keep an eye on.
So if you have questions about marketing on Pinterest or Pinterest for WooCommerce integration, feel free to ask in the comments. We are happy to share our knowledge with you, and we’ll make sure all the necessary updates are made to improve the Pinterest for the WooCommerce plugin to make your experience even more enjoyable.