Worldwide economic problems have become so severe that sooner or later, everyone will have to confront them. They will affect both online and offline businesses. If you are the owner of an online store, consider the following tips which can help you minimize losses.
Don’t stop advertising
While others try to optimize their costs by waiting through the storm, consider launching a massive advertising campaign. The market is quiet, and you may well be able to spread information about your goods/services among potential customers, or even gain control of a significant share in your market niche.
There are many examples of companies whose leaders have not given up in times of crisis, which ultimately helped them leave behind many of their competitors. If you have a chance to get ahead of the others, why not take it?
Give up digital and other SMM techniques
It's just a waste of money. These techniques actually do not even influence your image.
Avoid "experts" who tell you about "loyalty," "working for future" and similar things, while trying to sell you half-dead groups at social networking websites for service fee equal to a monthly mortgage payment.
Why do you need this digital stuff, if tomorrow there will be nothing to pay salaries to employees? SMM is of no use for small- and mid-sized businesses. It does not make sales! And even if it occasionally works, these are exceptions, not rules.
Improve your website
Try to make your e-store not just better than your competitors’, but as convenient and informative for a potential client as it can be. In that case you can get higher profits even at a lower website attendance.
Even if you launch a contextual advertising campaign and buy hundreds of search results, but the design of your website is poor and product pages contain texts of some two sentences and product photos made with a cell phone, there will be no sales.
People can tell when you want to help your potential clients solve their problems.
When paying advertising budgets to SEO-managers of various agencies, business owners often don’t understand why the increase in attendance does not influence sales. The reason is that outsourced experts rarely work on website development comprehensively.
Comprehensive e-store development includes the following areas of work:
- design update (if required);
- audit and improvement of usability mistakes;
- creation of a quality content, interesting for target audience;
- permanent sales analytics;
- testing of various sales channels.
Efforts made within these and other areas will help to attract traffic from a variety of sources, analyze the behaviour of users and their priorities, and finally make permanent website improvement of your e-store.